This company will be in the business of online retail and manufacturing. We are in a new age and there is no turning back...well unless we all find the TRUTH behind our government's capability to supply us with the World Wide Web and the usage of energy... However it is here and no business person can live or operate without it. So I thought about taking a course on website design and development for the lltb site. I think it is a smart move because I can build the site and maintain it while we are in our beginning stages and perhaps hire an intern to help in the process. I joined a group on e-commerce business structure and it is very informative. When I was at Ed Hardy shoes I had the pleasure of working with a webmaster who was very talented and creative. When we developed the website for the Elvis shoes, we worked closely together to get across the correct look along with the marketing department. Well I am well rounded in both fields and I may be able to pull this off.
I reached out to my agents today and awaiting to hear back from them if they are willing to work with me on developing the insole and not the line as we spoke about only 2 weeks ago. It is possible that they may not want to commit to develop a single insole - they make money from a production order, not side gigs. So I may have to moc this insole up myself or try my other angle in Vietnam for help. However I'd like to stay in Brazil. I am hoping my agents will continue to support the mission and at least tell me the price to make the mold. I estimate it to be $1500. I also reach ed out to a good friend of mine who I'd like to be apart of my marketing campaign, to let her know also that I am developing the insole first. I suspect that the year 2010 will reveal the trends in the industry pending the "recession" we are currently in. As it is now the footwear industry is on edge. Even the trade show organizers have lost their minds. 2 of the industries prominent shows are being held at the same time: WSA in Vegas and Ffany in New York. This will take place in February 2010 - the results of the impact on the footwear industry TBA. We are all holding our breaths to see what will happen. I see most folks giving up on the shoe shows completely after this until things get back to "normal." I fear another bout of job loss because of this as a result. Hopefully WSA will change the dates back (WSA organizers decided to go toe-to-toe with Ffany...).
I am deeply thinking about this and that even though we are in a weird time - as my good friend said to me, I still want to bring everyone great fashion. I am thinking about this because Littles, Leo, Tech & Bird will be apart of that industry and perhaps need to participate in either show in 2011. It may take some good ole fashion marketing and steer clear of these shows until we gain momentum and the cash to rent a 10x10 both space for 3 days of "I hope we break a million!" This is why we need to build an e-commerce site. An online boutique to showcase and sell our shoes direct to the customer. People think that they decide what to wear - when in fact, someone else ( a "buyer") chooses what goes into the store and you are left picking out what someone else thinks you should wear. If you have an e- commerce site - you can let the public decide what to buy straight up - at least that is what we will create.
So I am looking into taking this course - plus I told a dear friend that I would and perhaps help her business as well as part of the class project (tee hee). I think I can design and build a website. I'll give it a try and if it doesn't come out right I'll get help! We'll see, I will keep you posted of course on what I decide to do.
Best!
tg
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