Color Story

Dear Everyone reading this blog,


I went to the SBA office on August 2nd and let me tell you that it took me 2 days to recuperate! But it was a great meeting and I walked away with some viable information about forming business structures in California and the tax benefits that are attached.

Anywho, I have a long list to check off and I am giving myself, with the help of the SBA rep, 4 months to plan this whole thing out. First thing was first - to secure the online entity. As it stands both http://www.thegraycorp.com/ and http://www.mylltb.com/ are parked (with go daddy) and the domain names are clear. We went with "mylltb" because the abbreviation will get folks to our site faster and the word "my" personalizes things and is totally kid friendly. There are other do-dads that must be done and to protect the interest of my company - I am moving this blog within the next coming month so that everything I write is legally secure and relates back to the company. And I want to put in the plug that the very base of this brand is set on technology and the invention of the insole...did I say, invention? Yes, that is what we did. We invented something that is vital to our shoes and that speaks very loud. Having that government ID number on our patent is the best thing we ever did for this journey. It gives the brand a certain level of distinction and integrity. So together with some knock out details, the websites will launch in the turn of the year first as a place to land this blog and then to offer product. This way we create a following and a place where the customer's have a voice and can see the brand evolve. That is the plan.

Meanwhile on the more creative side; Usually when you plan a collection you have an inspiration to follow and it can be a range of colors or fabrication. For me it is never in any order. I developed a color pallet first - however I was totally inspired by the property we live on and the color breakdown of the sky at sunrise and sunset. The sky explodes with color just before it goes down with oranges, blues and greens and when it comes up there are some purple and pink hues as well. It's beautiful. So I put that element into a color story.

I put a few color pallets together with the fall 2010 launch in mind...This is showing you how meticulous we are on fashion branding and how I am a strict believer in concept development. It also shows you all that although a line for children - we take color and style very seriously.

 Tell me what you think about the boards?


 Do you like the direction?


 Can you see yourself wearing shoes with these color pallets?


 

Thanks for reading - I have a plan to expand!

tg